Wearable masterpieces

Swatch

A collab that encourages journeys of self-expression. A fusion of time and art -  transforming wrists into galleries.

Project
summary

3D
Advertising
Digital
Social

Agency: Sticker Studios
3D: RUR
Creative Direction: Luke Brookner and Harleymoon Kemp
Director: Silence

My role: Design direction, art direction & design

Brief
Tasked to promote Swatch’s latest collaboration with the Tate Gallery - we were asked to create a unified campaign while navigating the artist's intellectual property.

Solution
We focused on showcasing the power of art and self-expression.

An organic wave, emerging from the watches transformed the ordinary into the extraordinary, transporting wearers into imaginative worlds.

This wave look and feel unified all campaign elements—from key visuals and films to in-store graphics and packaging.

Each watch, inspired by iconic artists like Turner and Matisse, needed to maintain its individuality while being part of a cohesive whole. We achieved this balance by playing with form, texture, and motion for consistency while using different colour palettes to celebrate each watch’s unique design.

Impact
I supported the agency with art direction and design, from conceptual scamps in MidJourney to developing motion principles.

The collaboration was rolled out across online platforms, out-of-home placements, in-store displays, and experiential.