Supporting
skin science

Olay

A campaign aimed at increasing female representation in STEM while rejuvenating skin.

Project
summary

Packaging
Advertising
Social
Shopper

Agency: Brave
Creative Direction: Caroline Paris
Illustration: Linda Baritski 

My role: Concepts, art direction, design & copy

Brief
Our task was to launch and campaign and set of giftsets that helped raise awareness of Olay's heritage of innovation in skin science, while showing our support for more diversity within STEM careers.

Solution
Our idea centered around the superwomen in science. Celebrating Olay's scientists, commitment to skin science, and diversity - donating proceeds from our limited edition jars to charities that support women in science.

Collaborating with Linda Bartiski, we used her iconic, colorful, and playful 2D illustrations to showcase the link between powerful skincare and brilliant female scientists.

The campaign included packaging, POS materials, social media toolkits, and gift sets.

Impact
We got retailers and shoppers excited and raised funds for charities -inspiring women to pursue science careers.

My responsibilities included concept development, overseeing the artist partnership, and rollout of the campaign.

To reaffirm our skin science credentials, Linda Bartiski helped us create a limited edition jar, with proceeds supporting women in STEM.