Don't just glow up, show up

Olay

Giving the gift of skin confidence - a Christmas campaign that celebrates the transformative power of Olay skincare. 

Project
summary

Packaging
Advertising
Social
Shopper

Agency: Brave
Design: Tim Nejad, Jasmine O'dell
Creative Direction: Caroline Paris
Illustration: Alia Penner

My role: Concept, art direction & design

Brief
Create a campaign around Olay's award-winning night cream, that creates desirability for audiences and retailers over Christmas.

Solution
Olay is proven to deliver transformative results in less than 2 weeks, making it the perfect prep for the busy festive season.

We also know you feel your best when your skin's looking its best - So, our idea encouraged our audience to glow up and show up to all of their festive events.

To drive desirability, we created a limited edition jar with an Artist. The look and feel utilised Alia Penner's signature style - using stars and sparkles, to visualise the physical and emotional transformation of the skincare.

Impact
Under my direction, Alia helped us create limited edition jars, packaging and giftset’s - which we named our Glow Up & Show Up kits which were adapted for markets throughout Europe.

Working with Alia Penner, we created a limited-edition jar, bespoke packaging and glow-up kits.