A glowing collection

Olay

Simplifying overcomplicated skincare - with a product VI and campaign toolkit for Olay GLOW X Superdrug.

Art Direction
Advertising
Digital
Social
Shopper

Agency: Brave
Copy: Sophie Goater 
Creative Direction: Caroline Paris
Photographer: Charlotte May

My role: Creative, art direction & design

Project
summary

Every woman wants glowing skin - cos' looking good, means she’ll feel good. 

Unlike other glow products; Which are shiny, super spenny or super complex, the Olay GLOW range provides affordable, professional ingredients, for attainable, gorgeous glowy skin. 

As this range was exclusive for Superdrug; Bright pink packaging and a younger demographic were the perfect match.

New to the market, the brand VI was created to stand-out on the shelves, and online. Campaign assets we're created for both Olay and Superdrug's channels.

The dazzling look and feel was launched across Olay and Superdrug touch-points.

As the GLOW range expanded, we evolved the idea and art direction. 

'The GLOLAY effect' juxtaposed glowing skin with festive landmarks.