Funking up cocktails

Funkin Cocktails

With the help of a pocket-sized queen, our new brand campaign created a new occasion that rewards everyday wins.

Project
summary

Art Direction
Advertising
Digital
Social
Shopper

Agency: Brave
Creative: Nathan Salf & Jake Bean
Creative Direction: Liam Fenton & Paul Pearson
Design: Lee Robins

My role: Art direction & design

Brief
These ready-to-drink cans were about to hit the shops. Our task was to make Funkin, the go-to tinnie.

Solution
Our fun and flamboyant brand campaign for Funkin Cocktails revolved around the miniature singing extraordinaire that is the Funkin Queen.

Our pocket-sized Queen reminded us all, that even the smallest wins are worth celebrating with a delicious cocktail - Headlines were contextual and rotated depending on the day, the weather or what was happening in the news.

On social and OOH touch points, we captured people’s attention with a mesmeric kaleidoscope of fruit and fabulousness - each one tailored to each flavor.

Impact
I supported in winning the account, and leading the look and feel. I also art directed the print and supported in rollout.

The colourful creative heroed our pocket-sized Funkin Queen. Bursting from spritzed cocktails, and a mesmeric kaleidoscope of garnishes.