A sweet new world

Candy-land

Transporting consumers to the wonderful world of Candy-land.

Art Direction
Advertising
Digital
Social
Shopper

Agency: Saatchi & Saatchi
Designer: Mark Rixx, Matias Alvarez
Creative Direction: Bruno Di Lucca

My role: Creative, art direction & design

Project
summary

Candy-land is a confectionary company; An umbrella brand of all those favorite sweets from our childhoods; Everything from jelly babies to licorice allsorts. They are all now housed under the one brand name; Candy-land.

They approached Saatchi to bring their online brand to life, however we worked collaboratively with Candy-land and other agencies to launch the brand in-store with a new look and packaging.

I worked with another creative to create a fully responsive interactive website. I was heavily involved with the UX and development. And involved in leading the art direction; A unique style of illustration that became the groundwork of everything digital and social.

We created themed areas and stories based on different groups of sweets. Seeding product information, fun games, and videos into each world, encouraging users to explore.

The website picked up two mentions on AWWARDS and FWA for its high level of creativity and impressive interaction design. 

After the website launched I became the brand guardian. Often collaborating with the content team on creating fresh content for the brand's social channels.

Candyland was an interactive universe, home to Britain's favourite sweets. Optimised for mobile and tablet, designed to encourage navigation through 10 unique territories.

The Candy-land visa application encouraged engagement and helped capture customer data. 

We created a playful questionnaire with silly questions and interactive illustrations.