Beautifully lit branding

Orluna

Creating Orluna’s brand world and launching their beautifully lit range across online and offline touch points.

Project
summary

Branding
Art Direction
Film
Advertising
Digital
Social
Packagaing

Agency: Brave
Creative Direction: Paul Pearson
Design: Rupert Knowlden & David Mcloughlin
CGI: Found & Gonzalo Miranda

My role: Creative, art direction & design
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Awards:
Indigo Design awards 2021 - Interior - Gold
The Drums Awards 2021 - B2B branding - Winner

Brief
Orluna - high-end lighting experts, are known for emulating natural light, inside.

Ahead of six new product launches, Orluna needed a branding update and campaign to attract lighting and interior designers to use Orluna lights.

Solution
Our campaign 'Your Whole World Beautifully Lit' spoke to homeowners and designers.

It showed how Orluna's new downlights, uplights, linear, and floor washers work in harmony to transform spaces.

We continued to use flowers and nature to depict natural light. But knew our audience cared about their environments, not our lights.

Collaborating with FOUND, we designed seven aspirational rooms as showcases for Orluna products. These spaces utilised rich textures, vibrant colours, distinctive architecture, and bespoke furniture to emphasise the functionality and ambiance of each product range.

Additionally, we revamped the website to accommodate a wider array of products, streamline the ordering process, and provide enhanced inspiration for designers.

Impact
Commercially aware, we created hard-working assets that populated sales packs, website content, social media, advertising, and new packaging.

Designers were receptive of the platform and The 'beautifully lit range' continued to grow.

The work was recognised as Gold at the Indigo Design Awards and was the Drums B2B branding - Winner.

I was responsible for the art direction, collaboration with FOUND, oversaw the brand rollout, including the UX and UI.